Photo Suggests Building 7 Fires Staged?

Editor of WhatReallyHappened.com and TV visual effects specialist Michael Rivero saw the Building 7 photo we posted in our earlier article and had some interesting comments about the small fires seen in the image.
I am looking at the photo of the WTC-7 fired Paul uses in this article and alarm bells are going off. As long-time readers know my "day job" is in film and TV visual effects, and frankly those fires look like the fires we intentionally set up to make a building LOOK like it is on fire.

Now, those are real fires, and stuff is really burning, but those fires are all up against the windows. There does not appear to be any fire deeper inside the building. A real fire would have blown through the tunnels from the towers, gone up the elevator shafts, and spread out from the core. The more I look at THESE fires in the photo I get the sense they were deliberately set to create a reason for the building to come down.

I know there is no way to prove that, of course. But that is what they look like to me. It does not make sense that fire supposedly blown up through the elevator shafts would just plant itself in a few offices up against the glass and leave the rest of the floors uninvolved.

The photograph was taken at around 3PM on 9/11, approximately 2 hours 20 minutes before the collapse of WTC 7 (or around 1 hour 54 minutes if you're the BBC ).